Our Story
Founded in February 2014, Octapult Platforms was established with a focus on studying SMEs and start-ups within their unique innovation ecosystems. Our initial mandate centered on understanding collaboration, experience levels, and disruption within organizational networks. Through our research, we developed and tested specialized tools to measure and enhance these dynamics, leading to the creation of a ‘hybrid equation’ tailored to the culturally distinct teams and enterprises in Pakistan. This methodology became the foundation for driving innovation within our clients’ businesses.
Over the years, Octapult has participated in a variety of innovation-driven projects, many of which have been disruptive and occasionally supported by cutting-edge technology. Our growth has centered on providing crucial organizational building blocks for SMEs and start-ups, covering areas such as business strategy, value proposition and experience design, organizational development, project management, and experience re-engineering.
In our engagements with SMEs and start-ups, we have extensively explored collaboration through the lens of experience management. We believe that for businesses to remain competitive, they must embrace innovation as a discipline, with disruptive principles at their core and collaboration serving as the key enabler for success.
As we continue our work in human-centered change, leveraging collaboration and technology to create impactful solutions for progressive organizations, our hybrid tools and techniques—designed specifically for Pakistan’s unique cultural and behavioral context—have become increasingly effective. Our ongoing incubations within both social and commercial sectors have further refined the efficacy of our solutions.
Octapult has also pioneered the use of Lego®-based solutions in business and education, deploying these interventions to enhance collaboration and foster innovation. By indexing collaboration across organizations and educational institutions, we aim to improve 25 core behaviors that influence a business’s ability to innovate effectively.
The Genesis
Catapult as a word has Latin and greek origins. Ancient Greek word Katapelltēs. Which means to hurl something without the aid of explosive devices. Essentially, the first military innovation that helped evolve battlefields from hand-to-hand combat to indirect warfare.
Octave has it origin in Latin word Octavus, which means eighth. A perfect octave is the interval between one musical pitch and another with half or double its frequency. The octave relationship is a natural phenomenon that has been referred to as the “basic miracle of music”, the use of which is “common in most musical systems.
Our Purpose
Our Vision
Empowering enterprises to drive disruptive innovations through human-centered strategies by engineering experience value-streams.
Our Context
The Challenge: Our society often struggles with discipline and effective collaboration, which significantly impedes our ability to sustain growth and drive successful innovation. Individual, social, and cultural behaviors are the building blocks of a collaborative ecosystem—an essential foundation for innovation. However, the lack of these collaborative behaviors, both at an individual and team level, poses a real challenge, particularly for SMEs and start-ups in our cultural context.
At Octapult, we believe that this inability to foster collaboration—whether between individuals or across teams—limits our potential for sustainable and impactful innovation. As a result, businesses often face human resource challenges that undermine long-term growth.
Our Approach: Octapult focuses on applying culturally-sensitive, disruptive processes to organizational change and development. By addressing collaborative behaviors and improving the way teams work together, we aim to unlock an organization’s potential for growth and innovation. Through our solutions—such as experiential assessments, upskilling interventions, management training programs, and behavior-based insights—we create measurable impacts on business outcomes.
Our purpose is rooted in mapping and enhancing experiences across the organization. By improving collaboration and fostering a culture of teamwork, we help organizations innovate successfully and create a positive, sustainable impact not only within their businesses but also across customer networks.
Our Mission
Octapult consulting promises to offer to:
- Cross sectional diagnosis of key organisational challenges using culturally sensitive tools and Hybrid Evaluation Matrix.
- Map and measure experience levels within the organization, internal value chain and customer networks
- Design and develop unique structures, systems and experience-driven processes for functional and enterprise context
- Develop competencies for respective functions to measure and improve experiences from customer delight perspective
- Design and execute Experience Level Agreements within each organization to deploy seamless and meaningful interaction
- Design and deploy organization-specific interventions for successful change management
- Psychometric profiling of key members of organization to develop relevant interventions
- Define and measure key elements of ‘innovation equation’ relevant to an organization
- Identify key business areas which could deploy disruptive innovation principles
- Extend new venture development (opportunity mapping) and other management related consultancies